var fu = new FlashObject('/uploadedFiles/In_Stores_Now/New_In_Stores/01_MAY_10178_0500_DreamMousse_S_720x388FlashPOV.swf', 
"animationName",
 "720", 
"380", 
"7", 
"#FFFFFF");
 fu.addParam("allowScriptAccess", "sameDomain");
 fu.addParam("quality", "high"); 
fu.addParam("scale", "noscale"); 
fu.addParam("wmode", "opaque"); 
fu.addParam("bgcolor", "#FFFFFF");
 fu.addParam("loop", "true");
 fu.write("modulecontent");