 For generations, families and friends have gathered around the campfire to enjoy S’mores, a classic American treat combining HERSHEY’S Milk Chocolate, HONEY MAID Graham Crackers and KRAFT JET-PUFFED Marshmallows. In celebration of this summertime favorite, The HERSHEY’S Kitchens are offering fun and unique twists on the classic S’mores recipe, and are inviting consumers to invent and share their favorite S’mores recipes at www.smorestruly.com. - The word “S’more” is short for the phrase “some more,” referring to people not getting enough of the classic combination of delicious KRAFT JET-PUFFED Marshmallows, lightly sweet HONEY MAID Graham Crackers and rich HERSHEY’S Milk Chocolate.
- The first printed record of a S’mores recipe appeared in a Girl Scout handbook in 1927.
- “National S’mores Day” is on August 10th each year.
- The Hershey Company makes more than 373 million HERSHEY’S Milk Chocolate bars a year. That’s enough to make 746 million S’mores!
- Americans buy around 90 million pounds of marshmallows every year.
- For more S’mores recipes, visit www.smorestruly.com.
- HONEY MAID Graham Crackers were introduced in 1925 and are the leading brand of Graham Crackers in the U.S.
- Every HONEY MAID Graham Cracker is made with the goodness of 5 grams of whole grain per serving and real honey.

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