The latest innovation in toothpaste from Colgate®, New Colgate Total® Advanced Whitening combines the proven 12-hour germ-fighting formula of Colgate Total® with an advanced whitening silica system that helps remove surface stains for healthier and whiter teeth.¹

New Colgate Total Advanced Whitening: Fights germs for 12 hours Whitens 30 percent more effectively2 and is gentle enough for everyday use Helps prevent plaque, gingivitis, tartar build-up, cavities and bad breath Stop by a participating Wal-Mart store to pick up New Colgate Total® Advanced Whitening. Visit www.colgatetotal.com for excellent tips, information and product news. 1Versus a regular fluoride toothpaste. 2Versus Colgate Total® Plus Whitening.

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