90% of premature aging is caused by UV rays, especially UVA rays which penetrate more deeply and cause skin to appear wrinkled.
AVEENO® Positively Ageless™ Sunblock has scientifically advanced photo-stable technology that delivers exceptional UVA protection, which has been shown to last longer and stay stronger. It’s the first of its kind with ACTIVE NATURALS® Shiitake Complex.
Dermatologists trust AVEENO® most for proven effectiveness and safety in its use of natural ingredients.
That’s the beauty of nature + science.
© Johnson & Johnson Consumer Companies, Inc. 2009