Bat Your Best Lash
You wouldn’t leave the house without styling your hair, so why should your lashes miss out on mascara? Especially when a little goes such a long way. Most of us don't have the naturally full, long, curvy lashes we lust for. But that’s where mascara comes in. You’ve got lots of ways to wow, and we’ve got the #1 mascara brand expertise to back our formulas. Short lashes love lengthening mascaras. Fine lashes get their fill with volumizing formulas. Get your instant lashification now, and flaunt that flirty fringe.
How to Choose
Factor in your lash needs and explore the different benefits offered by mascara.
Benefit: Advanced mascara formulas and modern brush applicator designs work together to deliver a range of lash effects.
Volumizing mascaras increase the diameter of each lash for a lush, dramatic look. For buildable volume, reach for our great classic, Great Lash®, or Full ‘N Soft® to provide soft natural volume. Or dial up your lash volume with Lash Stylist®, Volum’ Express® and Volum’ Express Turbo Boost®.
Lengthening mascaras darken and extend the tips of lashes, making them look longer. Go farther with a lengthening mascara such as Lash Discovery® and Unstoppable™.
Defining or Separating mascaras, like Define-A-Lash®, lengthen, coat and separate each individual lash with zero clumps for a clean, natural look.
Curling mascaras, like XXL Curl Power™ feature special elastic fibers to curl lashes without an eyelash curler.
Long-wearing mascaras such as Unstoppable™ lock in lasting lash looks.
Lash-caring mascaras contain gentle conditioners to help build fuller lashes. Great Lash® Mascara and Full ‘N Soft® condition as they thicken.
Washable mascaras are easily removed with Maybelline® New York Expert Eyes® 100% Oil-Free Eye Makeup Remover, soap and water or your regular facial cleanser
Waterproof mascaras stay on through tears, humidity, rain and swimming, and can be removed with a makeup remover like Maybelline® New York Expert Eyes® Moisturizing Eye Makeup Remover.
Multi-benefit: Want it all? Some mascaras often combine benefits so you don’t have to decide. Double-duty mascaras like INTENSE XXL® provide our most dramatic length and thickness, while Define-A-Lash® delivers both length and definition
End look: Your desired end look will lead you to your ultimate lash. For a natural, open-eyed look, lashes should be gently accentuated. For a defined look, each lash should be emphasized yet not exaggerated. For drama, create allure with intense length, fullness or curve. Get this look with multiple coats of mascara or try a high-impact formula such as INTENSE XXL® Volume & Length or Volum’ Express Turbo Boost®.
How To Find My Shade
Mascara is super easy when it comes to color. A very black shade works for everyone. If you have light eyelashes and don’t want too much contrast, try brownish black or soft black mascara shades.
How to Use
Here are a few tips to apply all types of mascara. To amplify the effect, look for a 2-in-1 primer and mascara formula like XXL VOLUME + LENGTH® or INTENSE XXL® Volume & Length For best results, never pump your mascara wand.
1) CURL LASHES
Use the Expert Tools Eyelash Curler to curl your lashes for eye-opening curve.
2) START AT THE BASE
Position your mascara brush horizontally against the base of your upper lashes and brush upward with a slight zig-zag motion from the root to the tip. Ensure lashes are evenly coated, by working from the outer lash to the inner lash.
3) FINISH THE LOOK
Repeat Step 2 for lower lashes, brushing downward. Gently comb lashes with the Expert Tools Brush ‘n Comb for perfect separation.
