The simplicity of perfume often conceals the science behind the product, but a scent lingers long after other memories have faded. Learn how to apply perfume perfectly every time, without risk of overwhelming others or the fear of your scent fading too soon.

Most fragrances are made up of essential oils mixed with alcohol. Since alcohol evaporates quickly, the essential oils are what control how long a scent lasts. More essential oils mean they are longer lasting, while more alcohol means more intense. Perfume should be applied to those points that naturally warm and distribute the fragrance throughout the body.

• Perfume: Dab directly to the warmest parts of your body such as pulse points on the wrist, back of the ear and inside the elbow.
• Eau de Parfum or EDP: Use a slightly more liberal application on pulse points and chest area, as well as behind knees or even ankles. Oils tend to rise as they warm.
• Eau de Toilette: Given the lighter coverage of eau de toilette, feel free to dab or spray over a large portion of your body while still focusing on pulse points.
• Eau de Cologne: The higher alcohol content contained in cologne may initially overwhelm sensitive individuals, so rather than “bathing” in the scent, apply directly to normal pulse points then lightly mist on your hair. The natural oils and absorption properties of hair provide long-lasting results without assaulting the delicate sense of smell.
• Aftershave: Aftershave is meant to be applied liberally, even on delicate skin surrounding the neck and face, so splash to your heart’s content. It dissipates rapidly, leaving only a wisp of scent behind.

Just knowing what kind of fragrance is best for your needs isn't enough, though. You should also keep in mind a few simple tricks to help your perfume go the distance.

• Apply fragrance on pulse points as well as low on the body for complete coverage that dissipates slowly throughout the day. Finish with a quick mist to the hair for light but long-lasting coverage.
• Use a moisturizer. Fragrance binds to the oils in the moisturizer to create a long-lasting effect. Just be sure to use a body lotion that matches your fragrance or go with a fragrance-free alternative that won’t compete with your preferred perfume or cologne.
• Carry a solid perfume for quick touch-ups. These are the perfect purse companion for those on the go or in need of a little fragrance refresher throughout the day. Simply dab on pulse points and you are ready to go.
• Keep fragrances tightly sealed at all times. Your fragrance will last longer if it remains “fresh.” Open perfume or cologne allows evaporation which can alter the delicate ratio of your fragrance.
• Replace regularly. Fragrance breaks down over time so plan on replacing perfume and cologne on a regular basis. Three years from the date of manufacture is the upper limit for fragrances that are unopened and stored in a cool dark place.
• Stay warm – but not hot. Body heat increases the intensity of fragrance but keep the heat to a moderate level. Sweating can wash away all but the most lingering bottom notes.
• Go with product that matches your body chemistry. Fragrance reacts differently for each person who wears it; pH, diet, skin type and other factors all impact how a specific fragrance will last. Experiment until you find something that works best for your body type.