Perfume, cologne, eau de toilette, scented lotions — how do you know which to choose? If you've always wanted to know the difference between various scents, keep reading for a quick and easy lesson on fragrance types.

Perfumes are classified according to their alcohol content. As a general rule, the less alcohol there is in a product, the longer it will last. Alcohol creates a more intense but shorter-lasting fragrance.

• Perfume: Perfume is the least diluted form of fragrance available, which is why it is usually sold in very small amounts; often a half ounce to two ounces. Perfume requires only a small “dab” on pulse points to last for hours and often tends toward a subtle fragrance. These usually last from six to eight hours.
• Eau de Parfum or EDP: The next most concentrated form of fragrance is eau de parfum. This is an excellent selection for those desiring a little more strength combined with staying power. EDP usually lasts from four to six hours.
• Eau de Toilette or Cologne: Eau de toilette is the most common form of fragrance available. It has a high alcohol content, so it only lasts three to four hours. Colognes are also very powerful scents, so remember not to use too much.
• Eau de Cologne: Another popular choice typically selected for daytime use. Similar to cologne, these scents last two to four hours.
• Aftershave: Most aftershaves offer a light version of a fragrance designed for the face, neck and surrounding area. Perfect for daytime use or as a final splash when layering, aftershaves last from one to three hours.

Other common fragrance types use different “base” products as a foundation to carry and apply the scent. For example, instead of diluting with alcohol, a cream may be used to provide moisture or other skin care benefits.

• Body Lotions: Lotion is a popular example of a fragrant liquid designed to moisturize while providing smooth application and absorption. Often packaged in a tube for quick and convenient application, many body lotions also contain other unique characteristics including color or glimmer.
• Body Creams: More concentrated than a body lotion, creams are known for their moisturizing ability combined with less “oily” feeling than lotions. Body creams also make the perfect foundation for those using a “fragrance layering” combination for long lasting yet subtle coverage.
• Body Wash and/or Hair and Body Wash: The perfect solution for those looking for alternatives to bar soap for shower or bath. Many contain enriched vitamins, fragrance or other specialized ingredients designed to address various needs. The selection of body wash includes products designed specifically for men, women and children with fragrances ranging from designer perfumes to fun kid scents.
• Solid Perfume: Unlike other perfumes, solid perfume relies on natural body heat to release the fragrance. Usually subtle but long lasting, solid perfume is a great idea for a quick fragrant “touch up” when applying new perfume or cologne would simply be too strong.

• Match your fragrance to your skin type. People with dry skin tend to find fragrance dissipates a bit faster than those with oily skin. Consider using a slightly higher concentration than average or layer your fragrance.
• Layer the fragrance. Begin with a body wash or fragrance gel, followed by lotion and powder. Complete with the cologne or perfume.
• Apply fragrance on pulse points as well as low on the body for complete coverage that dissipates slowly throughout the day. Finish with a quick mist to the hair for light but long-lasting coverage.