Eye shadow is really just an extension of your personality, so accessorize your eyes with expressive style. There’s nothing like a shimmery pink to spotlight your flirty side. Rich, earthy shades show them how grounded you are. A stroke of green exposes your romantic streak. Don't save your feelings for a powwow with the girls. Lift your lids and prepare for the stares.

Here are a few tips to help you choose the perfect eye shadow.

Form: Eye shadows come in a pressed powder like Expert Wear^®, the loose powder form of Shadow Stylist^®, a pencil such as Cool Effect^® Cooling Shadow/Liner and a mousse/cream.  Pick a form you are most comfortable applying. If you find that eye products tend to crease on your lids, choose a powder eye shadow like Expert Wear^®, for crease-resistant, lasting color.

Finish: Finish plays a huge role in choosing an eye shadow and creating an effect. A matte finish works for a casual day look, while a subtle shimmer finish in light, neutral shades is great for brightening the eyes. Both shimmer and high pearl finishes are ideal for creating a more daring evening effect. We suggest most Shadow Stylist^® shades for a palette of shimmering color. See how all three finishes look on your eyes with Expert Wear^®, Shadow, which comes in a wide range of matte, shimmer and high-pearl shades. And Expert Wear Duos, Trios and Quads combine different finishes for perfect day-to-night eye looks.

Do you want bold drama or are you steering to a slightly smoky, subtle eye style? Choose your look, then find the shades to get you there. Don’t be overwhelmed by all of the color possibilities—you can wear almost any shade if you know how to apply it.

There’s a handy rule you can follow for surefire shadow success: light shades emphasize while dark shades minimize. If you’re new to eye makeup, ease into eye shadow with one neutral shade over your entire lid or try a neutral duo with one light shade for your lid and one dark shade to contour. Visit My Color Advisor to find shades that are right for you.

Here are some simple steps for creating the loveliest lids. To define and enhance the shape of your eye, you’ll need a combination of light, medium and dark eye shadows. Try the Expert Wear^® Eye Shadow Quad compact for an expertly coordinated palette of color. For best control, use the Expert Tools Eye Shadow Brush or Angled Defining Brush. You can also use the sponge-tip applicator in the compact.

1) SET THE TONE
Glide the applicator across the medium shade of your eye shadow palette. Beginning with the inner corner and working outward, apply shadow to your eyelid staying below the crease of your eye.

2) CREATE CONTOUR
Apply the darker shade to your crease, starting in the middle of your lid and working outward. Be sure to blend well.

3) BRIGHTEN UP
Sweep the lightest shade along your browbone to highlight eyes.

4) DEFINE
Apply the darkest shade to the outer corner and lower lash line. Blend in all of the shades for the most beautiful combination of color.